Why is the pace of change increasing so rapidly? Because disruptive innovation is no longer the domain of industry leaders. Just about anyone can disrupt the market; all it takes is a good idea. Widespread innovation efforts are stealing the hearts and minds of consumers as each new start-up claims to be more disruptive than the last, offering consumers with even more choice and flexibility. As competition increases among brands, and industry categories collapse and converge, the marketplace is likely to ebb and flow. But at the end of the day, the consumer will always win.
Further With Ford - Cult of Disruption Trend Session explorer 1
Why is the pace of change increasing so rapidly? Because disruptive innovation is no longer the domain of industry leaders. Just about anyone can disrupt the market; all it takes is a good idea. Widespread innovation efforts are stealing the hearts and minds of consumers as each new start-up claims to be more disruptive than the last, offering consumers with even more choice and flexibility. As competition increases among brands, and industry categories collapse and converge, the marketplace is likely to ebb and flow. But at the end of the day, the consumer will always win.
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